# Crisis Communications Roleplay Drill > In a crisis, what you say and how fast you say it can define your brand. This module tests communication response through roleplay, scenario pressure, and live messaging practice to reveal team readiness. *This content is available in full at: https://www.fixinc.io/disciplines/crisis-communications-roleplay-drill* Crisis Communications Roleplay Drill is a validation activity within Fixinc's resilience services. The drill challenges media teams, spokespeople, and executives to craft statements, respond to stakeholders, or manage social fallout in real time. Roleplayers simulate journalists, customers, or regulators, putting messaging workflow and leadership clarity to the test. Sessions are tailored to current threats and can be completed in days with reporting delivered immediately after. ## Approach and Methodology Fixinc drills into the decision-making behind messages, the speed at which they are cleared, and the consistency across channels. The team has helped executives and communications teams handle public scrutiny in real crises, and this drill brings that experience into the room safely, practically, and with a clear path forward. The drill follows the Plan-Do-Check-Act methodology: 1. **Plan**: Agile, first-principles planning ensures a smooth rollout of your refreshed programme 2. **Do**: Crisis Communications Roleplay Drill is rolled out smoothly at your organisation 3. **Check**: Your drill remains draft until validated through testing 4. **Act**: Your team and Fixinc will be ready when the drill is activated in real-life scenarios ## Engagement Process ### Initial Consultation - A link will be sent via email from the Advisory team to schedule a convenient time for a call via phone, Teams, Zoom, or in person - The consultation takes 30-45 minutes to discuss objectives, answer questions, and explain Fixinc's approach - A proposal is delivered within 24 hours detailing the scope of work, followed by a discussion one week later and a final quote within 10 minutes of that meeting - Proposals not signed within 5 weeks are considered not the right time ### Delivery Phases **Review and Health Check**: All Crisis Communications Roleplay Drill implementations start with a deep review of existing capabilities. Benchmarks are set based on best practice and ISO standards. **Design and Develop**: With involvement from your team as necessary, Fixinc builds out the Crisis Communications Roleplay Drill component of your Validation Exercise programme to the highest quality available. **Validate**: Where appropriate, the new drill is tested and validated, providing tangible evidence of capability and maturity to stakeholders. **Maintain**: A plan is built to ensure your Crisis Communications Roleplay Drill runs annually to maintain momentum. ## Related Validation Exercise Disciplines - [Executive Scenario Exercise](https://docs.fixinc.io/disciplines/executive-scenario-exercise.md): Leadership resilience testing through real-time scenarios designed to validate plans and clarify decision-making under pressure - [Multi-Agency Response Simulation](https://docs.fixinc.io/disciplines/multiagency-response-simulation.md): Tests collaboration with external partners, vendors, or regulators under real-world complexity - [Operational Team Tabletop Exercise](https://docs.fixinc.io/disciplines/operational-team-tabletop-exercise.md): Tests operational teams in realistic, role-specific exercises that expose weak spots - [Responder Capability Review](https://docs.fixinc.io/disciplines/responder-capability-review.md): Reviews confidence, clarity, and readiness of response teams ## Frequently Asked Questions **How is Crisis Communications Roleplay Drill different from traditional approaches?** Unlike templated models, the drill adapts to the client's sector, stakeholders, and risk profile. It is hands-on, flexible, and always validated. **How do we know when our Crisis Communications Roleplay Drill activity is fully effective?** Success is validated through exercises, engagement, and outcomes. If the effort drives action, conversation, and continuous use, it is working. **Does Crisis Communications Roleplay Drill link to other services or tools you offer?** Yes. The drill often feeds into other services like planning, validation, or digital tools. It is designed to integrate, not sit in a silo. **What kind of outcomes can we expect from engaging in Crisis Communications Roleplay Drill?** Clients typically gain clarity, leadership alignment, and a measurable shift in preparedness through delivery, regardless of their starting point. **What does the Crisis Communications Roleplay Drill discipline involve when delivered by Fixinc?** The drill is built to be clear, structured, and aligned with Fixinc's Tungsten Diamond lifecycle. It is tailored to programme maturity and backed by real-world application. ## Related Case Studies - [UTS](https://docs.fixinc.io/case-studies/uts.md): Streamlined emergency plans and built lasting resilience across campus - [FairPrice](https://docs.fixinc.io/case-studies/fairprice.md): Validated crisis leadership with a live cyberattack simulation - [OceanaGold](https://docs.fixinc.io/case-studies/oceanagold.md): Embedded business continuity into mining operations across multiple countries - [Optus](https://docs.fixinc.io/case-studies/optus.md): Reset continuity and recovery programmes following a high-profile disruption - [EDL](https://docs.fixinc.io/case-studies/edl.md): Brought crisis leadership and business continuity into alignment across energy operations - [Auckland Museum](https://docs.fixinc.io/case-studies/auckland-memorial-war-museum.md): Preparing for threats without compromising heritage --- **View this page online:** https://www.fixinc.io/disciplines/crisis-communications-roleplay-drill For program inquiries: [Contact Fixinc](https://www.fixinc.io/contact) | info@fixinc.org | +64 800 349 462