# Crisis Communication Strategies > Executive training module teaching leaders how to communicate with clarity, empathy, and authority during high-pressure crisis situations, covering stakeholder mapping, messaging, media preparation, and the critical first 60 minutes of response. *This content is available in full at: https://www.fixinc.io/disciplines/crisis-communication-strategies* In a crisis, silence is still a message, and usually the wrong one. This module teaches leaders how to communicate with clarity, empathy, and authority when the pressure is highest. Fixinc helps organisations find the right words, the right tone, and the right rhythm before someone else does it for them. This discipline is part of the [Executive Resilience Training](https://docs.fixinc.io/service/executive-resilience-training.md) service offering. ## Delivery Approach Crisis Communication Strategies follows a four-step methodology: 1. **Plan**: Agile, first-principles planning ensures a smooth rollout of the refreshed program 2. **Do**: Crisis Communication Strategies is rolled out smoothly at the organisation 3. **Check**: Draft materials are validated through testing and exercises 4. **Act**: Teams are prepared when Crisis Communication Strategies is activated in real-life situations ## Module Content This module helps executives craft and deliver the messages that matter most, at speed. Content covers: - Stakeholder mapping - Internal versus external messaging - Tone calibration - Media preparation - The crucial first 60 minutes of crisis response Participants gain hands-on practice through message development, mock press briefings, and role-specific scenario drills tailored to their organisation's risk landscape. ## Facilitator Experience Fixinc facilitators have helped leaders manage the narrative during: - Product failures - Cyber attacks - Active threats - Community-facing events Facilitators come from backgrounds in communications, media, and real-world crisis response. The module provides more than a message, giving leaders the confidence to step up when the spotlight is on and the stakes are real. ## Engagement Process ### Initial Consultation A link will be sent via email from the Advisory team. Meeting options include phone, Teams, Zoom, or in person. The 30-45 minute consultation covers: - Organisational objectives - Discussion of Fixinc's delivery approach - Questions and answers session ### Proposal and Quote - Proposal delivered within 24 hours detailing scope of work - Discussion scheduled one week later - Final quote provided within 10 minutes of discussion - If not signed off within 5 weeks, the proposal expires ### Delivery Phases **Review and Health Check**: All Crisis Communication Strategies implementations start with a deep review of existing materials. Benchmarks are set based on best practice and ISO standards. **Design and Develop**: With involvement as necessary from the client team, the Crisis Communication Strategies component is built to the highest quality standards. **Validate**: Where appropriate, the new Crisis Communication Strategies discipline is tested and validated. This provides tangible evidence of capability and maturity to stakeholders. **Maintain**: A plan is built to ensure Crisis Communication Strategies runs annually, addressing the common setback of maintaining program momentum. ## Related Executive Training Modules - [Foundations of Crisis Management](https://docs.fixinc.io/disciplines/foundations-of-crisis-management.md): Clear understanding of what crisis management is and is not, built on real-world frameworks - [Evaluating Crisis Impacts](https://docs.fixinc.io/disciplines/evaluating-crisis-impacts.md): How to evaluate crisis impact across operations, people, and reputation with clarity and prioritisation - [High-Impact Boardroom Exercise](https://docs.fixinc.io/disciplines/highimpact-boardroom-exercise.md): Fast-paced, pressure-tested scenarios to sharpen decision-making and executive presence - [Navigating Crisis Survival](https://docs.fixinc.io/disciplines/navigating-crisis-survival.md): Stabilising, adapting, and leading into recovery while protecting people, performance, and reputation - [The Human Side of a Crisis](https://docs.fixinc.io/disciplines/the-human-side-of-a-crisis.md): Understanding stress, emotion, and behaviour under pressure to support others effectively - [Decision Making Under Pressure](https://docs.fixinc.io/disciplines/decision-making-under-pressure.md): Training to cut through noise and make decisions when stakes are real - [Crisis Preparedness Planning](https://docs.fixinc.io/disciplines/crisis-preparedness-planning.md): Tools to assess risk, test assumptions, and build clarity across the business - [Leadership in a Crisis](https://docs.fixinc.io/disciplines/leadership-in-a-crisis.md): Leadership skills for when control, clarity, and confidence matter most - [High Performance Training](https://docs.fixinc.io/disciplines/high-performance-training.md): Training executives to lead with clarity under pressure using applied leadership psychology ## Frequently Asked Questions **Does Crisis Communication Strategies link to other services or tools you offer?** Yes. Crisis Communication Strategies often feeds into other services like planning, validation, or digital tools. It is designed to integrate, not sit in a silo. **What kind of outcomes can we expect from engaging in Crisis Communication Strategies?** Clients typically gain clarity, leadership alignment, and a measurable shift in preparedness through Crisis Communication Strategies delivery, regardless of starting point. **What does the Crisis Communication Strategies discipline involve when delivered by Fixinc?** Crisis Communication Strategies at Fixinc is built to be clear, structured, and aligned with the Tungsten Diamond lifecycle. It is tailored to program maturity and backed by real-world application. **How is Crisis Communication Strategies different from traditional approaches?** Unlike templated models, Crisis Communication Strategies work adapts to the client's sector, stakeholders, and risk profile. It is hands-on, flexible, and always validated. **How do we know when our Crisis Communication Strategies activity is fully effective?** Success is validated through exercises, engagement, and outcomes. If the Crisis Communication Strategies effort drives action, conversation, and continuous use, it is working. ## Case Study **Stride**: How Stride rebalanced its emergency management plans without disrupting the teams that rely on them. With dozens of locations and high public traffic, Stride needed to refine its emergency and continuity plans without replacing the systems and people already working hard to protect them. [Read the full case study](https://docs.fixinc.io/case-studies/stride.md) --- **View this page online:** https://www.fixinc.io/disciplines/crisis-communication-strategies For program inquiries: [Contact Fixinc](https://www.fixinc.io/contact) | info@fixinc.org | +64 800 349 462